Because love deserves something meaningful. Save up to 50% off now
Explore our Deals to Love and find the piece that says it all.
Our Charm FlexitiCard makes it easy to say yes to what you love
Fast approval + easy monthly payments OAC. See details
Top collections to explore
Find the piece that makes it official
Enjoy up to 50% off on select bridal rings – shop today and save big!
Because unforgettable gifts are for the ones who mean the most. Find pieces from soft and sentimental to beautifully bold
Up to 50% Off Jewellery Box Essentials
Don't Pay Until 2027*
Flexible financing, easily managed payments. Peace of mind browsing.
Don’t miss the sparkle! Check out our socials for more! 💎
We are part of the love story! Follow us to see more Canadian Love Stories and the latest trends!
Charm offers beautifully designed engagement rings, wedding bands, diamond earrings, bracelets, and more.
For more than 50 years, Charm Diamond Centres has been celebrating Canadian love stories with beautifully crafted, ethically sourced diamonds. As Canada’s trusted family owned and operated destination for diamond engagement rings and fine jewellery, we’re proud to offer the country’s largest selection of Canadian diamond jewellery. Discover timeless designs that bring a little Charm to life’s most precious moments.
A Seamless, Supported Shopping Experience
Let our friendly experts help you find your perfect piece.