The importance of choosing a reputable jeweller for your diamond purchase

When it comes to buying a precious gem like a diamond, the importance of selecting a reputable jeweller cannot be overlooked. An established jeweller ensures you make a beautiful, meaningful purchase while making an ethical, trustworthy investment. Here are seven qualities to look for in a jeweller.

1. They have an established history

A reputable jeweller has an established history in the industry, often spanning many years. Their longevity is a testament to their expertise and reliability. Founded in 1972 by Richard Calder, Charm Diamond Centres is Canada's largest independently owned and family-operated jeweller. With over 60 stores across Canada, you can be sure you’re getting excellence.

2. They provide certification and authenticity

One of the most crucial aspects of buying a diamond is proven authenticity and quality. Reputable jewellers provide certifications from reputable gemological laboratories. At Charm Diamond Centres, we carry products exclusively from certified diamond mines, such as Glacier Fire and Diamond Revelations.

3. They support ethical practices

Reputable jewellers adhere to ethical sourcing and responsible practices. Charm Diamond Centres is committed to sourcing diamonds from certified conflict-free mines that use ethical and environmentally-sound mining practices. For instance, Glacier Fire Canadian diamonds are mined in Canada and documented with a Certificate of Authenticity.

4. They provide excellent customer service

Unmatched customer service is a hallmark of a reputable jeweller and the foundation for Charm Diamond Centres’ motto, “Win the Customer for Life.” The company's founder, Richard Calder, believes in providing excellent customer service and high-quality jewellery at the best price. From the moment you step into our store, our knowledgeable staff will prioritize your needs and preferences.

5. They have positive reviews and testimonials

Positive feedback from previous customers speaks volumes about a jeweller’s credibility. Look for testimonials and reviews from other buyers to gain insight into the jeweller’s reputation and the overall satisfaction of their clientele. For 50 years, Canadians have trusted Charm Diamond Centres to help them create and celebrate love stories that span generations.

6. They offer a varied selection

A reputable jeweller offers a diverse array of diamonds, catering to various tastes and budgets. At Charm Diamond Centres, we have something for everyone. In fact, we have Canada’s largest selection of Canadian diamonds.

7. They provide exceptional after-sales service and warranties

A reliable jeweller stands by the quality of their diamonds and offers after-sales services and warranties. At Charm Diamond Centres, we want you to enjoy the dazzling beauty of your jewellery purchase for a lifetime. That’s why we offer a Lifetime Diamond Guarantee and a Lifetime Extended Service Plan.

Diamond jewellers in Halifax, Calgary and beyond

Charm Diamond Centres has made providing quality jewellery with trustworthy service for half a century. We have over 60 jewellery store locations across Canada from which to serve you. Contact us today or visit us in-store to browse our impressive selection.